Testimonials

• “Jerry Nisker was able to introduce a new way of thinking to our production staff.  His Target Marketing seminar is a great proposition with a more productive mindset. Our producers thought it was the best 4 hours of sales consultation they have ever experienced. Our organization has already began to employ his principals”
  
  Byron Johnston, President
  Teague Insurance Agency Inc.
  La Mesa, California

• Your target marketing training was the best!  Producers and staff are more motivated than ever and they are committed to using the techniques and strategies you shared as a major part of their marketing efforts.  Combining target marketing with ISU’s One Responsible Source training is a can’t miss proposition.  Thanks for being such a great presenter and for sharing your secrets!  If you had shared them with me years ago when I originally attempted to pick your brain I’d be rich and successfully retired like you are.
   
  R. Jan Pinney, CLU, CPCU, President
  ISU Pinney Insurance Center
  Roseville, California
  

• “I have known and worked with Jerry Nisker for many years. During that time I have found his unique prospective on target marketing to be a very valuable resource in teaching insurance agents and brokers how to see a "program" where there is none, or develop a competing program where there already is one. I highly recommend Jerry Nisker's Target Marketing Seminar to an agency interested in expanding its book of business.“
  
  Gerald A. Cooper, CIC, ARM, President and CEO
  BizAssure "Premium Business Consulting", Oakhurst, California

• My name is Jon Oliver and I've been working at Central Valley Insurance Agency as an intern for the past 5 months. I recently received my P & C license and am hoping to work as a producer soon in the agency. I just wanted to tell you how impressed I was with Jerry Nisker's presentation at our agency. I'm excited to implement the things I've learned from Jerry to help grow our agency and give us the reputation as specialists in whatever market/s we decide to target. I feel like I have a huge advantage as a young producer after hearing Jerry's presentation.  I believe Jerry's program is great for anyone in the industry, as it challenges one to make target marketing a state of mind, rather than a marketing strategy that is implemented occasionally.
  
  Jon Oliver
  ISU Central Valley Insurance Agency
  Visalia, California

•   “Jerry Nisker presented his program on Target/Association marketing recently at our annual statewide sales conference. Unlike some trainers, Jerry has lived and breathed his program. Jerry demonstrates the way to set yourself apart from the rest of the pack and enjoy the reputation as an “expert.” I highly recommend Jerry’s proven methods if you want to grow your business. He not only provides the training, but his consulting services also include personal coaching to help translate the training into action and results.”
  
  Ken North, Marketing President
  Frost Insurance, Dallas, Texas

• “Target Marketing hits the bulls eye!  I recently had the opportunity to attend Mr. Nisker’s seminar and was extremely impressed with the overall strategy and specific tactics that make this program a must for new and seasoned producers alike!  As a sales trainer for ISU International, I have had the privilege of working with producers, account managers and agency principals; all of whom overwhelmingly agree that the greatest challenge in our industry is finding qualified prospects.  Mr. Nisker’s Target Marketing seminar addresses this challenge head on and offers a practical method of filling the pipeline!  Mr. Nisker’s program is a perfect complement to ISU’s One Responsible Source sales philosophy where attendees can learn how to consistently win business without quoting”.
  
  Mike Nutter, CORS, Sales Manager
  ISU Insurance Services, ARMAC Agency
  Victorville, California

• No tricks, gimmicks, or sales ‘techniques’.  Jerry provides specific instructions and examples assembled from a successful career in the insurance industry.  We received a comprehensive summary built from years of Jerry pursuing a model where ‘more prospects were calling me than me calling them.’   Jerry has provided us with a logical, systematic, and ethical method that will enable us to grow our new agency into a successful business.  I am grateful for the time with Jerry during his seminar and am confident it will produce good results in our future.
  
  Chris Ingles
  PlainsView Insurance Agency
  Plainsview, Colorado

• Most young (and even older) producers rely on the shotgun method to chase any and all accounts regardless of his/her knowledge of the industry class.  While this can work over the long run, it is far more efficient to focus on a specific industry group or groups.  For a very small investment in both time and money, you can help your producers improve their hit ratio substantially by having Jerry provide a prospecting framework to operate within. In the marketplace we are currently experiencing, having something that differentiates you from the competition is the only way to open new doors.
  

  www.nifgroup.com	George C. Hill, CPCU, ARM, Chairman and CEO NIF Insurance Services of California, a division of NIF Group, Inc. (previously HDR Insurance Services)

• There are numerous value propositions Jerry can bring to your agency to help you establish an insurance program.  In our case we were able to use Jerry as a facilitator, helping all parties involved understand the commitment level necessary to establish a successful partnership, and guidance on how to execute our plan together.  We are now engaged in a strategic partnership with one of Colorado’s largest manufacturing associations with over 1,500 members.
  
  Dave Adams
  ISU Insurance Services of Colorado
  Denver, Colorado

• “As a result of your efforts we are actively pursuing 2 specialties that look very promising. I am certain that these opportunities would not have been pursued without the encouragement and guidance you provided. What has been especially valuable about your involvement is the ongoing accountability in seeing that the ideas are pursued. You offer a step by step track to follow, and even more importantly you keep them marching down that track.”
  
  Duncan Prince CPCU, CIC, CRM, Chief Executive Officer
  Invensure Insurance Brokers, Irvine, California
  

• Our agency is involved with a large trade group and hopes to have the opportunity to maximize our potential in writing as many of these accounts as possible.  Jerry explained the advantages of association sponsorship versus “going it alone”. He was also very insightful on our particular situation and gave us very valuable information on questions to ask the competing markets.
  
  We have a “new” producer who sat there in AWE with Jerry’s thought processes regarding sales and target marketing opportunities. One of my “old” producers came up to me and said “that may have been one of the most informative seminars I have ever been in.” 
  
  I would strongly recommend his services to ANY agency who truly wants to be a sales organization rather than order takers or quote messengers.
  
  Jerry Vande Sande, President
  ISU Vansa Insurance
  North Hollywood, California

• “Thank you so much for your presentation. In our mass media marketplace of today everyone is ignoring direct mail, TV commercials, and even internet advertising. As a company, Absolute Insurance Service was looking for a way to differentiate ourselves from the 100’s of other insurance agents. I sincerely feel your method of marketing and solicitation of new accounts represents a way that is overlooked by most competitors. We look forward to working with you to reach our sales goal. I believe that your method and follow up with our sales staff will be invaluable in our effort.”
  
  Steve Lemond, President
  Absolute Insurance, Las Vegas, Nevada
  

• “Jerry's Target Marketing seminar is very unique in that it is broken down into two separate and valuable areas of information. First is the psychology of target marketing, and secondly the actual step by step instruction of how to accomplish the goal of creating your own agency programs. His 40 years of experience establishing programs from scratch makes him a most qualified trainer.”
  

T J Ryan III, President ISU International, San Francisco, California www.isugroup.com

• Hi Jerry:
  I just wanted to thank you for the terrific presentation you put on today for my sales staff.    I especially appreciate the fact that the material you covered offers several different creative options to growing our business.  You have provided a pretty clear road map for success, now we just need to adapt the concepts to our agency and put them to use.
  
  Lisa L. Mosby
  R David Bulen Insurance

• Jerry’s presentation to us was outstanding…and well worth our time and money.  It’s exactly what we want for our commercial lines division…a focus on a few tight niches where we eventually become the “expert/go-to” resource for that industry/niche.  I recommend him highly to anyone wanting to develop a niche-focused agency. 
  
  Phil Oliver
  ISU Central Valley Insurance Agency
  Visalia, California

• "Our agency now has established with Jerry's help four niche markets here in the Coachella Valley. We will move outside the Valley as each niche proves itself profitable. If you are considering using Jerry's skill in your operations I would strongly urge your going forward with it. “
  
  Van G. Tanner, Principal
  Desert Empire Insurance Services Inc, Palm Desert, California

• Jerry Nisker's Target Marketing Training seminar is everything he promises and more. At some point during his presentation the coin will drop and you'll understand that it makes no sense to try to sell insurance to one client when you could be selling to an entire association with just a little more effort.  You will learn a new, unique way of thinking about selling insurance. If you follow the formula Jerry lays out you can become the association go to guy.
  
  Peter Schmale, CEO
  Farallone Pacific Insurance Services
  Navato, California

• Jerry…I was the Junior Agent sitting in the back of the room at your seminar earlier this week.   I cannot tell you how much I appreciated your presentation. You must have seen the smoke coming from my ears because my brain was working overtime.    Again, I am so excited. One of the things I like about all of this is I can help to enhance an organization, protect people's financial security while getting paid. It's a win/win. Many thanks.
  
  Don Franklin, Producer
  ISU Vansa Insurance
  North Hollywood, California

• Several months ago Jerry Nisker presented his Target Marketing Seminar to our agency.  At that time I did not do any formal target marketing and found his seminar not only interesting and informative, but extremely motivating.  At his suggestion I immediately began working on a couple of industries where I had an interest.
  
  As a result of his seminar I have been successful in establishing a program for the wine industry here in California.  I can tell you that without his seminar and additional help this simply would not have happened.
  
  If you are thinking about hiring Jerry to do a seminar I highly recommend that you go forward with it.
  
  James T. Hilbrant
  Commercial Producer
  Invensure Insurance Brokers
  Irvine, California

• Hi Jerry...your sales meeting was fantastic. It was really filled with knitty gritty stuff which made it helpful to all of us. Usually everyone leaves the real stuff out and fills it with unrealistic approaches that don't work but the entirety of what you had to say coupled with actual experiences was awesome.
  
  Ashley Sebok
  ISU Pulford Insurance
  Charlotte, North Carolina

• This program was well-structured and concise with Jerry’s numerous personal experience anecdotes.  It was engaging, informative, interesting and enjoyable.  We cannot recall attending a seminar that presented us with so much information that we could not only put to use immediately, but motivated our employees as well.
  
  Susan Gabriel Potter,
  President
  ISU Bob Gabriel Co. Insurance
  Santa Monica, California 

• I met Jerry last March at our company's annual sales meeting.  I was intrigued by his presentation on target marketing and hired him the following week for personal coaching in order to develop association business.  The first step is to find a line of business that you would like to write.  The second step is to take a look at your current book of business and see if there is any potential for a target market.  I started putting Jerry's process to work immediately.  Everything fell into place just as he had anticipated.  I am now putting together a program for an association's manufacturing, wholesale and installation service for 12 western states.  Jerry's method works.  If you do exactly what he tells you to do, you will be successful  developing new business through target marketing.
  
  Holly A. McCormick
  James G. Parker Insurance Associates, Inc.
  Costa Mesa, California

• "I can think of nothing that works better with our Selling Process than a program of targeting the exact market you want to sell to.  Jerry's seminar provides exactly that direction. It is a complete step by step system of learning why, when and how to develop your own target marketing program. Nothing is left to chance."
  
  

  www.SellingProcessAutomation.com	Jim Rose, President Solana Beach, California

• Jerry Nisker recently conducted a four hour seminar at our agency on “target marketing.”  There was a new excitement among the producers attending when they thought about the potential of target marketing business.  Since the seminar our agency is part of three target marketing campaigns.   We have assigned an individual producer to each program and are off and running.  Target marketing just makes sense!
  
  Mark F Duncan, CPCU
  ISU Olson Duncan Insuance Agency
  Torrance, California

• Jerry…Thank you for spending the time with our producers yesterday educating them on Target Marketing, I wish I had taken this class 20 years ago. I feel your program gives our producers a new focus and teaches them to work smarter and more efficiently.
  
  Tim Dean
  Insurance Inc.
  Walnut, California

• Jerry...Thanks so much for leading such an awesome seminar here at our office. I so appreciated your insight and learning from your experiences; and I know the rest of our team did as well.
  
  Pamela S. Adams, CIC, CRM
  ISU Insurance Services of Colorado, Inc.
  Denver, Colorado
  

• "I am writing to thank you, Jerry, for conducting the Target Marketing Training class for our agency. When I first heard your presentation at the Insurance Skills Center session, I knew it would translate into a very valuable training aid for our producers.  I was so enthused about the program that when I was introducing the idea to our producers, I was afraid that I might have been overselling it a little. Just the opposite was the case. The comments the next day were all high praise for you and the program. As you could tell from the question and answer session, almost every producer has an account or contact that will lend itself to your Target Marketing. While the newer, younger producers seemed to show the most enthusiasm, even the "old pros" are applying the concept and arranging appointments."
  
  Michael Ehrenfeld
  Chairman, Michael Ehrenfeld Company
  San Diego, California

• Hi Jerry...I just wanted to thank you again for such an incredible seminar yesterday.  I have been struggling to find my way through this business and you have given me a direction.  My prayers have been answered!!!!
  
  Vincent “Vinny” P. Perricone, CLCS
  Edgewood Partners Insurance Center (E.P.I.C)
  Irvine, California

• I have met with Jerry a couple of times here recently and had the pleasure of going through Jerry’s training program.  I have found that it was a great experience from both a strategic and knowledge based standpoint.  I am just at the beginning stages of joining a national association and already feel that I have the tools necessary to move forward in successfully building a new target market class. Specifically this was translated to me in my situation by Jerry illustrating how the people at Associations work and where their ‘hot buttons’ are.  I also learned the key and most important steps that need to be addressed in gaining the credibility and reputation needed to grow in relationship development with the members.  These steps also took me back to the marketing approach rather than just the sole sales effort. Equally important is also having an awareness of the areas and tasks to avoid which will assist I believe in making the most effective and efficient use of my time with this plan.
  
  Noel McMurray, President
  ISU Insurance Services/The Professional Solutions Agency
  Irvine, California

• “Jerry I want to thank you for the target marketing program you presented to our agency.  I initiated a target program a short time after your presentation and am pleased to report that I have written eight accounts in the past two months.   We continue to identify the market centers of influence and are expanding efforts accordingly. We are very excited about our anticipated results and will keep you informed as to our progress.”
  
  Mike Reid
  ISU Henkes Welsh Insurance Agency
  Reno, Nevada.